THE 'tude

Over the past few years, there have been big conversations in credit union land about a “full-scale branding/awareness campaign” that will help our movement solve an issue that has seemingly lasted since our inception:  Why don’t more people know about and do business with credit unions?  

Raise your hand if you enjoy surprises from NCUA. A surprise exam. A surprise “finding” in an exam report. Heck, even a surprise call with birthday well wishes (which only makes you suspicious, right?). And yet the agency delivered a rather pleasant surprise last week in several ways.

A million years ago when a mobile banking problem meant a car broken down in the branch drive-through and “engagement” meant a young bride’s parents might be meeting with a loan officer, I very much recall being part of a conversation among some CU folk about how powerful it could be if every credit union in the country could get out into its communities all on the same day.