THE 'tude

The date is December 2, 2035.  It has been 15 years since President Kanye West signed the bill to permit NCUA to regulate credit union vendors.

Over the past few years, there have been big conversations in credit union land about a “full-scale branding/awareness campaign” that will help our movement solve an issue that has seemingly lasted since our inception:  Why don’t more people know about and do business with credit unions?  

Raise your hand if you enjoy surprises from NCUA. A surprise exam. A surprise “finding” in an exam report. Heck, even a surprise call with birthday well wishes (which only makes you suspicious, right?). And yet the agency delivered a rather pleasant surprise last week in several ways.