THE 'tude

Sitting on a flight recently the person next to me made the kind of statement that any true-blue credit union apostle believes should cause the plane to fall from the sky––this person was not only a Bank of America customer, she was very satisfied with the relationship. 

Now more than ever, credit unions must have a foundational grasp of the characteristics, values and beliefs that should be considered when formulating attraction and retention strategies aimed at specific generational targets. 

Not sure why there is so much attention to so-called “fake news” when the real news is so much more entertaining, confounding and frustrating. Here’s a sampler:

Let’s be honest: for most institutions, bill payment, transfers and other types of money movement are just a checkbox on a list – or even worse, multiple checkboxes on a list.

You never know from what corner of the world you might hear an observation made that changes how you think about something.