THE feature

PALM DESERT, Calif.–Credit unions still thinking in terms of the traditional sales and marketing funnel are so 1898. No, seriously, that’s when the much-cited funnel was first created, one person told credit unions, stating if they want to make it to 2028 and beyond they need to be thinking in much different terms involving “experiences.”

PALM DESERT, Calif.-It’s a “moment in time to think differently.” And credit unions would very much benefit from doing so, according to one person.

KALAMAZOO, Mich.–Is the price credit unions are paying when acquiring banks too high? Or generally in line with the market? A CUToday.info review offers some insights.

IRVINE, Calif.–Credit union leaders frequently worry they and their CUs are going to “lose” in the financial services market due to a lack of the latest in technology, but what they are overlooking is the great strength they have in consumer trust, according to one expert. And when that trust and tech are effectively blended, it can be powerful, the same expert added.

BOOVILLE—Through the mist and fog of this Halloween season, it’s clear credit unions have had a frighteningly busy year—dealing with all of the demands of the health crisis, a shift to digital that’s changing the business model, and mask-wearing members scared away from ever showing up in person at the CU again.

IRVINE, Calif.–An entrepreneurial mindset—although it may it really work better at some CUs when thought of as an “intrapreneurial” mindset—can be cultivated to drive growth within a credit union, even in those CUs that often stymie the “passionate and the courageous” employees who are the solutions creators, according to one person. 

MADISON, Wis.—Just as credit unions have worked to help their members navigate the pandemic, they need to focus on the physical and mental well-being of their staff to get to the other side of the health crisis—and one person is offering 10 tips for doing just that.

MADISON, Wis.—Tough conversations are just that—tough to initiate, and difficult conversations in the workplace can be even more difficult for women, according to CUES.

LAKE FOREST, Ill.—After a long run at the bottom, deposit interest rates are poised to move higher, one economist is forecasting, citing several factors for the prediction.  

MADISON, Wis.–While the perception (and often reality) is international policymaking bodies are little interested in the issues of concern to small organizations such as credit unions, there is actually some good news on that front, according to one person.