THE feature

HANSCOM AFB, Mass.—The arrival of the $1,776 “1776 Warrior Bonus” landed differently this winter at Hanscom Federal Credit Union. Instead of fueling holiday spending, much of the money went straight into savings accounts—a sharp break from normal December behavior.

PETERBOROUGH, N.H.—For more than a decade, debit rewards have lived in the shadow of their more glamorous counterpart—credit card loyalty programs. But the landscape is shifting, and payments experts say credit unions, especially those under the $10-billion Durbin threshold, are now positioned to capture an opportunity hiding in plain sight.

CHICAGO—The countdown to midnight is easy to enjoy. The first account statement of the new year, less so. As 2025 winds down, credit unions are preparing members for 2026 with a familiar but deliberate message: Skip the sweeping resolutions and focus instead on building one sustainable financial habit.

NORTH POLE—Snowflakes may melt, but December budgets don’t—and credit unions know it. As Christmas arrives, cooperatives across the country are once again blending financial practicality with festive spirit, offering everything from holiday loans and payment relief to food drives, giving trees, and even photos with Santa.