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In Part 1 of this article, I discussed why credit unions should employ data analytics as part of their decision-making processes. In this concluding article, I discuss specific ways using business intelligence and data analysis can reduce costs and increase revenue for credit unions of all sizes.

DES MOINES, Iowa—Apple Watch sales have plummeted since the device’s initial launch, but one payments expert is urging credit unions developing wearable apps not to fret, and that smartwatches will eventually catch on, much in the way tablets have been adopted.

WALL, N.J.– Nicole Andretta has been promoted to Marketing Coordinator at First Financial Federal Credit Union.

PARSIPPANY, N.J.–Garden Savings Federal Credit Union raised $14,000 at its 5^th Annual Golf Outing.  The proceeds will be split between the Children’s Specialized Hospital of New Brunswick and the Rutgers Youth Education and Success Center (YE2S Center) of Newark. 

PEOSTA, Iowa—In a first-of-its-kind experiment, Dupaco Community Credit Union has started a tellerless branch intended as a learning lab to teach its members how better to manage their money at the same time it teaches the CU how better to run its operations.

MALVERN, Penn. –– Akcelerant, a Temenos company and provider of software and services to the financial industry, reported that Pennsylvania State Employees Credit Union (PSECU) has signed as an Akcelerant Framework loan origination customer.

VANCOUVER, Wash.‐ Columbia Credit Union has promoted Art Newby to Executive Vice President/Chief Information Officer.

AUBURN HILLS, Mich. – Genisys Credit Union has been presented with the Economic Bright Spot Award from CORP! Magazine.

Successful brands are focused brands: Brands that are positioned to express a unique and compelling idea and make an emotional connection.