THE 'tude

Credit union professionals face the daily challenge of educating not only the consumer population but also lawmakers and politicians on the “credit union difference.”

Anyone who’s worked in business for more than a day knows the rapid pace of digital technology has greatly influenced consumer behavior, with the smartphone leading today’s charge.

The big dues-payers have spoken! And in a tribute to Do As We Say, Not As We Do, in this case they’re not fans of democratically run and member-owned and controlled credit unions exercising too much democracy or member control.