THE 'tude

Numerous articles have been written giving references to a restructuring of the credit union system as the result of the merger trend over the past decade.

I would never be so presumptuous as to say John Pembroke was a close friend—although in retrospect, I wish he had been—but I certainly considered him a friend. And, apparently, so did so many others.

In a recession economy, cost cutting and employing efficient strategies to grow operating income is imperative. Here’s what credit unions can do to make marketing and sales teams more efficient, and achieve better returns.