THE boost

LONG ISLAND CITY, N.Y.—United Nations FCU grew its mortgage portfolio by 20% during a one-year period behind a market expansion strategy that relied on hiring seasoned, well-connected mortgage loan originators.

WASHINGTON– California credit unions’ home loans averaged twice as much money as mortgages in either Florida or Texas in 2015.

VIENNA, Va.–It’s no secret that Navy Federal Credit Union is the industry’s biggest mortgage lender. But government data for 2015 show the Vienna, Va.-based cooperative to be on the road to dominating credit union home loan finance.

SAN FRANCISCO—Here’s a twist: Millennials are the only demographic that prefers old-fashioned mag stripe over EMV, notes one expert who is suggesting credit unions take steps to ensure young members keep using the credit union’s new chip cards.

PLANO, Texas—Seeking to leverage electronic media as the best avenue to influence younger consumers, the Cornerstone CU League will launch a digital advertising campaign in 2017 that will include website, social media and YouTube ads.

TUKWILA, Wash.—One credit union believes that participating in the new Zelle Network is the next big step for CU person-to-person payments—and for blocking P2P competitors from stealing members.

EL PASO, Texas—New, smaller footprint, high-tech offices are allowing GECU to do business in many more prime locations, a move the CU is crediting with boosting membership growth and staff effectiveness.

SANTA MONICA, Calif.—The number of car buyers trading in vehicles with negative equity continues to rise—a bad sign for the economy, but possibly good news for auto leasing.

FRESNO, Calif.—Numerous CUs operate branches in conjunction with local schools, but one CU here has gone an extra step with a full-service facility open to all members.