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NEW YORK—One $73-million credit union that consistently boasts ROAA above 3% and eye-opening membership growth is emphasizing what a handful of other successful undersized cooperatives have also told CUToday.info—an organization needs a niche to succeed.

LCUL winners

Louisiana's Credit Union League's 2023 Emerging Leader Finalists: (left to right) Nicholas Angelo (Campus FCU), Brandon Broussard (Pelican State CU), Makeitta Citizen (Southwest Louisiana CU), Blake Haynie (Bossier FCU), and Daphne Hernandez (OnPath FCU); pictured with LCUL President/CEO Juan Fernandez

Is the CUNA/NAFCU merger the slam dunk, synergy-creating, kumbaya-combo some people are making it out to be? Maybe not, at least judging from what I’ve been hearing from members of one of the two trade associations.