06/01/2026 06:09 pm
TROY, Mich.—As inflation, higher borrowing costs and mounting household expenses continue squeezing consumers, growing numbers of Americans are turning to personal loans as a financial lifeline—but FIs risk losing ground to faster-moving non-FI competitors that are increasingly winning over financially stressed borrowers, according to the new JD Power 2026 U.S. Consumer Lending Satisfaction Study.