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Will Reeves

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Will Reeves

Since 2012 I haven’t visited a branch. Remote deposit was my gateway, and I’ve handled everything from business accounts to construction loans digitally. Odd twist: my loyalty soared. Digital didn’t replace my relationship; it strengthened it. And yet, as a strategic advisor who lives and breathes the 10XCU approach, I’ll be the first to say: branches still matter. They just matter differently.

WASHINGTON--A bestselling author, Wharton’s top-rated professor, and internationally recognized change-maker, Adam Grant will challenge the way credit union leaders think about leadership, motivation, and success during the 2026 Governmental Affairs Conference, America's Credit Unions said, adding he will challenge the industry to shape the future of credit union advocacy.

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