THE feature

LOMBARD, Ill.—Credit unions face a period of unprecedented change in auto lending and their growing reliance on indirect is among the issues they will need to address, according to one expert.

LENEXA, Kans.—A new TV commercial from CommunityAmerica CU shows two Kansas City Chiefs fans doing some crazy things to one-up each other in their support for the NFL football team—including a Chiefs tattoo on one fan’s bald head.

WASHINGTON—Carl Parks recalls sitting in the office of Trent Lott at the time credit unions were working to rally thousands of supporters to Washington in 1998 to show Congress the big numbers backing HR 1151.

LOMBARD, Ill.—There’s a lot of discussion about Big Data today, but the best advice comes from those who can share real-life examples of how data analytics is helping their credit unions and businesses, says Raddon.

MOON TOWNSHIP, Penn.—Clearview Credit Union contends that the standard free checking account is no longer good business, and that a relationship-priced product—with a $10,000 minimum average monthly deposit balance to avoid a fee—is the better way to go.

MANKATO, Minn.—Getting along with bankers is a big reason why one small credit union here is consistently beating all other local financials in reputation and consumer approval.

ONTARIO, Calif.—Credit unions continue to increase loan originations at a pace faster than any other lender type–but there’s a cautionary sign on the horizon, as CUs actually lost market share in 2Q, while captives increased their piece of the pie.

TAMPA, Fla.—Loyalty programs are critical to a credit union’s future, contends GTE Financial, but are only effective if those programs are fun and simple to use, and don’t require climbing a “mountain” to get the reward.