WASHINGTON—A new report reinforces why credit unions need to continue to invest in mobile, finding that nearly one-in-five Americans depends on their cell phone for consistent Internet access, while a growing consumer segment uses their phones as their only means of accessing the web.
PHOENIX—There are two Black Swans on the horizon for credit unions when it comes to payments: Blockchain and Apple Pay.
LAS VEGAS—Three credit union marketers representing a range of experience and asset sizes were part of a panel discussion Q&A here that covered everything from how to handle criticism in social media, how to deal with lending peaks and valleys, the effectiveness of direct mail, and more.
PHOENIX—That the average credit union is sitting on massive amounts of quantifiable consumer data that is the envy of many companies is no secret. Instead, the secret for many of those same CUs is how to unlock that data and do something with it.
LAS VEGAS—People in Stillwater, Okla. are about to get Smart. Jeremy Daggs and University and Community Credit Union have won the $10,000 prize here from the CUNA Marketing and Business Development Council here as part of its Pitch contest. Daggs was one of three finalists for the prize in which credit union marketers presented their ideas to meeting attendees and then attendees voted via text for the winner.
PLEASANTON, Calif.—Membership growth took off last year for Patelco CU, and so did a new program designed to save members money and drive deeper relationships.
SCOTTSDALE, Ariz.—Low-performing CUs are spending twice what their high-performing peers are spending on the same technology services, according to The Cornerstone Performance Report.
MADISON, Wis.—Indirect lending and mobile channels may have helped drive new loans, but they have also conversely hurt the ability of credit unions to capture walletshare of new members.
DES MOINES, Iowa—Does the 80/20 rule still hold true for credit unions, in which 20% of members are profitable? No, says one person: it’s more like 90/10. What can a credit union do to capture greater walletshare, especially as new member growth remains strong? Get much more assertive, recommends Brian Scott, VP of sales with The Members Group (TMG). Scott shared his thoughts as part of CUToday.info’s series, “100 Million Members: Now What?”
SAN ANTONIO—The success credit unions have had in indirect auto lending is impacting walletshare, according to one person.
Mark Hein, CEO of SWBC’s Financial Institution Group, told CUToday.info that many CUs will have to turn to outsourcing as one means of getting that new member share. Hein shared his thoughts as part of the CUToday.info series, “100 Million Members: Now What?”
