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By Joe Brancucci

Sometimes we get so engrossed in the day-to-day elements of our business that we lose sight of the bigger picture.  There’s a lot going on in our industry and this is probably as good a time as any to take a few steps back to put it all into perspective.

Reflecting on this, I think that 2011’s Bank Transfer Day was a great shot in the arm for all of us who participated actively, creating a group of passionate supporters and demonstrating how we care for our current and future members.  But there was a lot more to it than that.  Credit unions demonstrated their real value, which goes much deeper than products like financing and checking/savings accounts. 

At the heart of it, providing favorable rates for home loans and car loans really helps keep families together and allows them to hold on to their jobs.  And, by showing the intrinsic value of credit unions, which is to help keep members “whole,” we were able to reinforce our messages to current members and reach an entirely new set of prospective members in a different way. 

ONTARIO, Calif.—Auto loan terms continue to climb as consumers attempt to keep the monthly payment affordable and CUs are less shy about going out as long as 96 months.

AUSTIN, Texas—A new study offers some insights into the top features of mobile banking smart apps.

Malauzai Software’s latest Monkey Insights survey, which it bills as the “little-data" report and which was conducted during August data with 200+ banks & credit unions. Not counting checking, Malauzai said the top five features used in mobile banking are transaction history, internal account transfer history, internal account transfers, check and deposit images, and remote check deposit. “On iPhones, internal transfer history jumps above transaction history. On iPads, check and deposit images are at a much higher percentage than that of smartphones,” the company said