LITTLETON, Mass. – For the fifth consecutive year, Workers Credit Union has been recognized as a winner in the Diamond Awards from the Marketing & Business Development Council.
Workers Credit Union’s augmented reality experience, Workers Reality, earned four awards, including the top recognition of Category’s Best in two categories: Multifaceted (Miscellaneous) and Out of Home, as well as two more inPartnership, Endorsement, or NIL Efforts and Complete Campaign.
“Workers Reality is a state-of-the-art augmented reality scavenger hunt located at Polar Park, home of the Worcester Red Sox, in Worcester, Mass.,” the credit union explained. “Fans use a free phone app to unlock amazing 3D images (videos and holograms) and collect game pieces for prize eligibility.”
The cutting-edge experience is part of a five-year partnership Workers Credit Union has with the Worcester Red Sox baseball team.
“This marketing recognition is a testament to Workers Credit Union’s commitment to innovation, community, and engaging members where they are. We had a lot of fun creating this one-of-a-kind experience and sharing it in the ballpark. Ultimately, it’s a win-win – for fans, for the team, and for Workers.” said Caroline Santangelo, SVP-marketing and product performance at Workers Credit Union. “We are honored to receive this award year after year, and I owe that to not only my incredible team, but also to the steadfast support and trust of our members, who continuously inspire us to go above and beyond.”
WCU said it engaged thousands of fans at Workers Reality AR events, yielding over 10.6 million in-park impressions. WooSox TV broadcasts on NESN and NESN+ reached 375,000 viewers.
Campaign product extensions, such as The Home Run, generated over $100 million in funds, alongside offerings like High-Interest Checking and Accelerate Savings.