LITTLETON, Mass.--Workers Credit Union has received two Telly Awards for Workers Reality, an Augmented Reality scavenger hunt at Polar Park, home of the Worcester Red Sox.
Workers Credit Union earned the Silver award in the People’s Telly categories: Promotional Video and General Immersive & Mixed Reality. The Telly Awards are the world’s largest honors for video and television content across all screens.
“Receiving this award highlights Workers Credit Union’s dedication to creating innovative, fun, and engaging experiences for members and the community,” Caroline Santangelo, SVP-marketing and product performance at WCU said in a statement. “I’m grateful for the collaboration and support of my incredible team, and the unwavering support of our members.”
Workers Reality said it garnered exposure on various platforms, including American Banker, BostINNO, and the Worcester Business Journal, amassing more than 46.6 million impressions.
WCU engaged thousands of fans at Workers Reality AR events, yielding over 10.6 million in-park impressions. WooSox TV broadcasts on NESN and NESN+ reached 375,000 viewers. Campaign product extensions, such as The Home Run CD, generated over $100 million in funds, alongside offerings like High-Interest Checking and Accelerate Savings, the credit union said.
The Telly Awards features categories each season that reflect the evolution of the video and television industry, and 2024’s theme, “Beyond the Frame,” centered on new categories for Generative AI, Thought Leadership, Brand Collaboration, and Accessibility.
This year, The Telly Awards had a record-breaking 13,000 entries from across the globe from independent production studios, networks, major brands, and respected organizations, including ESPN, Calvin Klein, LinkedIn, MTV Entertainment Studios, PlayStation Studios, ProPublica, TelevisaUnivision, The Michael J. Fox Foundation, NASA, and the LA Clippers (NBA).