WHITEFISH, Mont.–Whitefish Credit Union (WCU) has been honored with the MACQUEE Best of Show Award along with seven other awards from the Marketing Association of Credit Unions (MAC). The MACQUEE Best of Show is the highest honor offered at the MAC awards.
WCU had two campaigns nominated for this event, including the Whitefish credit card campaign that won the Best of Show Award. The campaign launched the credit union’s first-ever credit card product, which leveraged highly targeted market segment data and featured a unique video mailer, promoting the credit card as a simple, low-rate product designed to help credit union members save money.
The winner was selected by MAC conference attendees in a live vote held during the awards ceremony.
WCU rounded out the night with the following awards, all in the $1 billion or greater division:
- Silver, Broadcast & Video – High School Spirit Debit Card campaign
- Gold, Community Engagement – High School Spirit Debit Card campaign
- Gold, Outdoor – High School Spirit Debit Card campaign
- Gold, Direct Mail Single – Credit Card campaign
- Gold, Market Segment Program – Credit Card campaign
- Gold, Product Development – Credit Card campaign
- Gold, Annual Reports – Annual Report
“Winning these awards, especially the Best of Show Award, is a testament to our team,” said VP-Marketing Josh Wilson. “They work tirelessly on these campaigns and it is truly an honor to have them recognized by our industry peers. I couldn’t be prouder of the innovation and support our team provides to each other and to this community.”