DENVER–Westerra Credit Union’s “Swim or Swim” video has won a “Diamond Award” in the America’s Credit Unions’ Marketing and Business Development Council’s Diamond Awards competition.
It also earned the Category’s Best award in the “Video Non-Commercial – Single” category.
“Signified by a diamond next to the entry’s name, this means the video achieved the highest score within the credit union’s asset level grouping,” Westerra said.
“Swim or Swim” features the story of Cynnomon Gordon, Westerra’s director of Fraud & Card Dispute Operations, as she discusses how hard work and perseverance combine to produce her unflappable and positive attitude.
“This serves her well as she helps protect Westerra members from fraud and supports their financial journeys,” the CU said. “These characteristics also make her a pretty good at her after-work persona: pool shark.”
“We loved capturing and sharing Cynnomon’s story in the introductory video of our Westerra Works video series,” said Dave Steinke, VP-brand & creative services at Westerra. “We believe the video showcases how Westerra’s diverse and knowledgeable staff are committed to our members and community by focusing on meaningful relationships and making a positive impact on their lives.”
The video can be viewed here.