LAS VEGAS–The CUNA Operations & Member Experience Council has named West Community Credit Union as the winner of its Excellence in Operations and Member Experience Award during its annual meeting here.
The O’Fallon, Mo.-based credit union was recognized in the Sales and Service Management category for its successful partnership with Plinqit, a savings platform that pays users for learning about personal finances.
WCCU said it was seeking a better way to engage with existing members, rather than relying on traditional marketing channels. To achieve this, WCCU chose to partner with Plinqit, pointing to its intuitive technology, including its Learn to Earn module that pays users for engaging with educational content.
WCCU said its members are encouraged to pursue their personal financial goals while increasing their understanding of finance.
Since launching, WCCU said it has not only helped members collectively save more than $261,000, they’re also helping members strengthen their personal finance skills by completing financial courses with Plinqit. WCCU’s members watch a video or read an article from the Plinqit library, then rate the content “thumbs up” or “thumbs down” and answer a few questions to gauge their understanding.
After taking the short quiz, members are rewarded for strengthening their knowledge of personal finances, promoting higher member 22% of users have linked deposit dollars from a checking account at another institution, providing an initial touch for WCCU with a potential new member account.
“Our partnership with Plinqit gives us a unique way to make saving easy for our members while rewarding them for reaching their goals and engaging with financial education,” said Koren Greubel, VP-marketing at West Community Credit Union. “Our mission has always been to provide our members with the most innovative technology. Plinqit’s platform helps our members progress toward greater financial wellness and our partnership has helped drive awareness for WCCU and our ability to deliver a positive experience for members. We have seen our members’ habits change as they learn to save more, and we are honored to be named the winner of CUNA’s Excellence in Operations and Member Experience Award.”