OLYMPIA, Wash.--WSECU has promoted Ryan Brooks to Vice President of Digital Acquisition Systems.
In this newly created role, he will oversee the credit union’s efforts to make the account opening and lending experiences simple and intuitive through online and mobile channels. Ryan’s 12-year tenure with WSECU began in the Contact Center. His most recent role was Director of Digital Lending, where he led a team to reimagine a new digital loan application which ultimately won the organization a technology excellence award from the CUNA Technology Council.
The newly-created vice president role reflects WSECU’s emphasis on delivering exceptional digital banking solutions that make members’ lives easier and support their financial wellness. Last year, the credit union processed more than 6.5 million digital transactions for members. Digital is the leading channel preference for new account opening.
In addition to appreciating the culture and cooperative values of WSECU, Brooks says he also likes being able to find solutions and efficiencies in the roles he has held. the CU said.
"I like to challenge things," Brooks said. "I didn’t expect to see the disruptor mentality within WSECU but it is here and it allows us to disrupt – and improve – the way we do business."