MILWAUKEE, Wis.–Saying it is back by popular demand, UW Credit Union said its “Friday Night Lights,” a 10-minute colored light show that will illuminate the Hoan Bridge in Milwaukee every Friday at 9 p.m.
The weekly community animation launched last fall in partnership with Light the Hoan and ran through December. The new summer installment kicks off on June 7 and will coincide with PrideFest. Light shows will continue through September 27.
“We experienced an outpouring of new interest and followers when we introduced this show last August,” said Erika Smith, executive director at Light the Hoan. “We love giving people another reason to get out and enjoy the city, and we’re thrilled that this partnership showcases our collective pride and passion.”
UWCU said the renewed collaboration will introduce regular themes to support city events and seasonal observances. Local motion animators will bring themes to life through vibrant colors and visuals.
Viewers will spot the credit union’s familiar red and white branding at the onset of each display. Beyond Pride Month, residents and visitors alike can look forward to light shows that support the Fourth of July, Summerfest, the Wisconsin State Fair and Hispanic Heritage Month.
“Milwaukee is the City of Festivals, and summers in Milwaukee can’t be beat,” said UW Credit Union Senior Chief Marketing and Product Strategy Officer Anne Norman. “What better way to cap off the longer days — whether spent boating or simply enjoying the lakefront — than by adding more light and positivity? This year, we’re excited to get more people involved, including our members and employees but also our community partners through causes that unite us.”