NASHVILLE, Tenn.–US Community Credit Union’s “You Don’t Even Need a Bank” branding campaign earned the credit union significant honors at the Diamond Awards hosted by CUNA’s Marketing and Business Development Council. US Community CU won seven awards in all.
USCCU was on the ballot for seven separate categories, including Brand Awareness, Complete Campaign, Cutting Edge, :30 Commercial, :60 Commercial, The Most Edgy, and Digital Advertising.
USCCU received Diamond Awards for Brand Awareness, Digital Advertising and Complete Campaign, and was named Diamond Award Category Best for the :30 commercial, :60 Commercial and Cutting Edge categories.
The highlight of the evening, however, came when US Community Credit Union was awarded the “Cut Diamond” honor for Most Edgy, one of six top awards granted at the event, the credit union said.
“USCCU has an amazing marketing team and we have been blessed to partner with some of the best marketers in the industry to put together our recent campaign,” said USCCU Chief Operations Officer Ben Johnson. “We knew our approach for this campaign was different and outside the norm for typical marketing, so it’s a great accomplishment to be recognized in a positive way for that.”
The “You Don’t Even Need a Bank” campaign, launched in October of 2018, was developed in response to the overwhelming common misconceptions that credit unions are not available to the general public. Created in partnership with Mac N’ Cheese Media, the campaign featured television commercials, a heavy social media and digital advertising strategy, radio play, and billboards throughout the area. A unique branding song was created to tell the story in a catchy and memorable way, reminding Middle Tennessee residents that the credit union is open to the public and dedicated to serving its members and community.
“I could not be prouder of our team tonight for having won multiple CUNA Diamond Awards,” said Johnson. “I cannot think of any more deserving individuals to receive awards for their hard work. Congratulations USCCU Marketing Team.”