NEW ORLEANS —UNO FCU has won an award from the Louisiana Credit Union League for Best Digital Marketing Campaign. The award was presented for work related to the CU’s TOWR digital kiosks, which are supplied by BaumTech.
The award recognizes the credit union’s excellence in the marketing of products and services with two kiosks in the Greater New Orleans area - at the entrance of the food court on the University of New Orleans campus and in the lobby of the St. Bernard Parish Government Building, where UNO FCU has a branch.
“We are thrilled to have received this prestigious award, but even more so with the growth our credit union has achieved since we started promotions on the TOWRs,” said UNO FCU Marketing & Business Development Director Gay Parvazi. “The technology has helped us to learn more about what our community wants and needs, and because it’s a turnkey solution it’s easy to update our messaging on a regular basis.”
TOWR is life-sized and interactive with artificial intelligence capabilities that delivers custom, curated, stunning content to viewers. Once engaged, the system uses its advanced technology to track and record responses as well as demographic data to enhance and refine future targeting, the credit union said.
“The kiosks really helped us boost brand recognition and deliver targeted messaging about the benefits of membership and the products and services we offer. Instead of having to send out information through mailers, we were able to leverage short form videos that captured the attention of members and more importantly, potential members,” Parvazi added.