FORT WASHINGTON, Penn.–TruMark Financial Credit Union has introduced a new branding initiative that it said aligns with its member-focused philosophy and aims to strengthen the credit union’s visibility in Southeastern Pennsylvania.
“’Member banking is better banking’ captures the theme of the initiative,” said Elizabeth Kaspern, TruMark Financial’s senior vice-president, chief retail services officer. “Everyone knows membership has its privileges. Everyone that banks with us is more than a customer, they are a member.”
TruMark is promoting the new brand using television and radio commercials, billboards, and an updated easy-to navigate website. The branding initiative reaffirms the credit union’s commitment to its members and the commercials boast that TruMark Financial likes a little competition, the credit union said.
“It’s an opportunity to educate consumers about the credit union, its purpose, its visionary goals, and the benefits of membership,” said Richard F. Stipa, TruMark Financial’s chief executive officer. “The entire organization is committed to demonstrate every day why ‘Member banking is better banking’ and how it can help more people reach their financial goals.”