PHILADELPHIA--TruMark Financial Credit Union has named Kristin Ronca, First VP, Director of Brand and Growth Strategy.
Ronca will play a pivotal role in advancing TruMark Financial's fundamental mission of assisting members in achieving their financial well-being and fostering the development of stronger financial futures.
Ronca brings an impressive track record of 20 years in brand and product marketing, having worked with renowned brands such as Target, Reebok, Coca-Cola, Dr Pepper, and Snapple. Over the past six years, she has demonstrated her expertise in leading brand and growth strategies at Adrenaline, a brand-experience company dedicated to serving the financial industry.
In her role as an executive sponsor and senior consultant for Adrenaline's esteemed clients, Kristin consistently delivered exceptional results that surpassed client expectations. Now, as TruMark Financial's Director of Brand and Growth Strategy, she will be responsible for overseeing brand and product marketing and development, driving growth for the credit union. Kristin is thrilled to join the TruMark Financial team, eager to make a significant impact on both the brand and the community it serves.
"I’m excited to deepen the strength of an already strong, purposeful female-led team, in order to help TruMark Financial members build their financial future.” Ronca said.