VACAVILLE, Calif. – Travis Credit Union has unveiled Generation Wealth, its newly refreshed and rebranded award-winning, interactive youth financial education initiative, at Benicia High School.
Formerly known as Mad City Money, more than 13,000 students have attended the TCU program since its inception in 2009.
Generation Wealth is aimed at empowering students with essential skills for successful money management throughout their lives. Through immersive scenarios, participants are tasked with navigating real-life situations that include jobs, salaries, bills, families, and credit scores, giving them a practical understanding of budgeting, saving, and financial decision-making.
“Wealth means something different to Gen Z than it does to previous generations,” said Steward Pimienta, youth engagement officer at Travis Credit Union. “Each person has their own definition of wealth. We want to make sure all students feel empowered by their definition and comfortable building the foundation to reach their unique financial goals.”