SCARBOROUGH, Maine–During August, which was dubbed “Dog-ust,” a partnership between Town & Country FCU and the Animal Refuge League of Greater Portland featured dogs up for adoption. Each Friday during Dog-ust, ARLGP and Town & Country highlighted a dog up for adoption on social media, and the credit union made a weekly contribution in honor of each week’s dog. The partnership resulted in each featured dog being adopted the same day, and Town & Country made a $1,000 contribution for the month to ARLGP.
“From contributions to events, COVID has brought about a number of challenges for ARLGP. However, the work that ARLGP does to help animals including dogs continues,” said David Libby, president and CEO of Town & Country FCU. “We understand how important pets are to many people and we wanted to do something to support and highlight the life-saving efforts that go on every day at ARLGP and the on-going need for assistance. Designating the month of August as Dog-ust was a fun way to bring attention to ARLGP and support the canine friends being cared for there. It also marked a great way to celebrate the first anniversary of our new Pet Loan, the first of its kind in Maine.”
During Dog-ust, ARLGP and the credit union highlighted a different dog up for adoption every Friday on its social media channels. In addition, Town & Country made a financial contribution to ARLGP each week.
“We were thrilled to partner with Town & Country to try something new, and are very appreciative of their willingness to support and bring attention to the ongoing needs at ARLGP. With many of our traditional in-person fundraisers cancelled because of the pandemic and with ARLGP closed to visitors as a result, the assistance from Town & Country was timely and greatly appreciated,” said Jeana Roth, Director of Community Engagement at ARLGP.
In conjunction with highlighting different dogs available at ARLGP, the credit union also provided information and details about its Pet Loan, the first in Maine, and the assistance it provides to help cover many expenses associated with caring for pets which, average between $800-$1,500 annually.
“Our pet loan has made difference in helping relieve the financial burden for our members in covering vet visits and some surgeries for their pets. We’ve heard some heartwarming stories on the financial assistance our Pet Loan has provided to help members care for their pets,” remarked Jon Paradise, VP-PR and communications at the credit union.