ARLINGTON, Texas –Five University of Texas at Arlington (UTA) students won a total of $2,500 from Texas Trust Credit Union during the credit union’s “I Want Free Stuff” Snapchat photo contest.
The promotion gave UTA students a chance to win $500 each by taking a creative selfie. Using Snapchat, students took selfies inside the UTA bookstore and applied the “I Want Free Stuff” filter to enter the contest. Five students were randomly drawn from the entries, each winning a $500 Mastercard gift card and a 2017-18 admission pass to all UTA sporting events. The contest generated more than 250 entries and more than 2,000 filter shares among UTA students.
The UTA bookstore was the focal point for the Snapchat contest held during the bookstore’s busiest time of the year as students prepared for the start of the fall semester. For several days, more than 19 employees and executives of Texas Trust, including President and CEO Jim Minge, worked in the UTA bookstore helping students and sharing information about personal financial services.
“The ‘I Want Free Stuff’ campaign was a fun and easy way for UTA students to win money for their college expenses,” said Debi Knoblock, AVP of Business and Community Engagement for Texas Trust. “The contest allowed us to interact with students and introduce them to the credit union. We also used the promotion as a way to educate students about the financial services we offer students as part of our partnership with UTA.”
Texas Trust is the official credit union sponsor of UTA athletics. The credit union has a UTA branch which serves students, faculty, and residents and businesses that surround the campus.