SEATTLE--Strum Platform has hired Debbra Westergren as Director of Client Strategies.
Debb’s financial industry career includes 25+ years of financial services marketing technology experience, including data strategy leadership roles at FiServ, Raddon, Equifax and Marquis. Debb worked with dozens of credit unions nationwide in building growth strategies that optimize data-driven marketing to drive measurable results and bottom-line performance.
As Strum Platform’s Director of Client Strategies, she guides credit union and community bank clients to identify ideal member/customer and prospect target segments, to develop data-driven marketing strategies to increase deposit and loan revenue, and help implement and track relationship growth performance to maximize sustainable results.
Strum Platform is one of the leading analytics marketing technologies in the credit union and banking industry. It helps financial leaders actionalize their data to generate new deposits and loans using machine learning and generative AI, through intelligent targeting and highly personalized marketing automation. By tapping into behavioral and transactional data, enhanced with lifestyle segmentation insights, it maximizes intelligent audience segmentation and personalizes cross-selling and onboarding to generate and track revenue results.
Strum Platform CEO Mark Weber added, “We’re excited to have Debb bring our clients deep insights into their members lives and build smarter, personalized journeys that fuel engagement and boost deposit and loan growth. Some of our clients are increasing their deposit and loan account openings by 8-10 times, while also capturing vital younger millennial and GenZ segments in ways that improve their financial wellbeing.”