MANCHESTER, N.H. — St. Mary’s Bank has been honored with a Diamond Award for marketing and business development achievements from the CUNA Marketing & Business Development Council. Awards were given in each of 36 categories ranging from advertising to community events and beyond.
St. Mary’s Bank won the social media category for its entry, entitled “Dogs of Drive-Up,” which featured pictures of members’ dogs in a drive-up, at home and in the community.
Held year-round, the campaign features periods in which St. Mary’s Bank donates $5 to animal shelters when a dog picture is posted on social media with the hashtag, DogsofDriveUp, and tagged with ‘St. Mary’s Bank.’ Last year, St. Mary’s Bank supported two shelters, Friends of the Manchester Animal Shelter ($500) and Human Society for Greater Nashua ($250).
“This was a light-hearted and fun campaign that enabled us to interact with our members and give back to the community,” said Elizabeth Stodolski, director of marketing for St. Mary’s Bank.” “It was so well-received; we’ll continue to the support of local animal shelters again later this year.”