Daniel Passariello
BALTIMORE- Securityplus Federal Credit Union has appointment Daniel Passariello to the position of Vice President of Performance Marketing & Sales Strategies.
With over a decade of experience in the banking and financial services industry, Daniels brings a wealth of experience in driving performance through personalized marketing and strategic activation, making him a valuable addition to their growing leadership team.
As the Vice President of Performance Marketing & Sales Strategies, Daniel will lead the charge in revolutionizing marketing and member education efforts to drive organic growth by leveraging personalized data-driven member acquisition and engagement. Daniel will oversee the outbound member engagement team aligning marketing, financial education, and sales initiatives to create a unified member journey centered on member financial health.
“We are truly ecstatic to welcome Daniel to the Securityplus family. His arrival heralds a new dawn of growth and innovation for our organization, and our ability to deliver a truly personalized member experience across all channels. With his experience, unwavering focus on results, collaborative mindset and a deep commitment to shaping the future, Daniel will be the catalyst that propels our marketing initiatives to astonishing new heights,” said Brian Holloway, Chief Marketing Officer for Securityplus.