TUSTIN, Calif.--SchoolsFirst Federal Credit Union announced the promotions of William De Leon to senior vice president of branch operations, Amy Hsu to senior vice president of payments, security and fraud, and Dan Rearick to senior vice president of wealth management.
“These dedicated leaders have the knowledge and experience to help us enhance how we serve our Members in the critical areas of branch services, money movement and retirement planning,” said Bill Cheney, chief executive officer. “William, Amy and Dan have been essential to the Credit Union’s growth and success, and we look forward to their ongoing contributions to our mission of delivering World-Class Personal Service and financial security.”
De Leon, in his new role as senior vice president of branch operations, will be responsible for leading branch service innovation, ensuring satisfaction and engagement for the million Members who visit our more than 70 branch locations throughout California. De Leon has been with the Credit Union since 2003. He earned a Bachelor of Science in business administration and management from the University of Phoenix and an MBA with an emphasis in organizational leadership from Brandman University. He is also a graduate of Western CUNA Management School and a Registered Corporate Coach with the Worldwide Association of Business Coaches (WABC).
Hsu, in her new role as senior vice president of payments, security and fraud, will lead the delivery and innovation of all digital money movement and security, including bill pay, Zelle, and credit and debit card services. This includes leadership over the payments, security and fraud departments. Hsu has been with the Credit Union since 2014, holds a Bachelor of Arts in economics from Cornell University and has completed MBA coursework at UCLA Anderson School of Management.
Rearick, in his new role as senior vice president of wealth management, will be responsible for strategic leadership and oversight of the Member retirement planning, retirement plan administration, trust and investment services, IRA services, and insurances services departments. He will also oversee the Credit Union service organizations: SchoolsFirst Insurance Services, LLC and SchoolsFirst Plan Administration LLC. Rearick has been with the Credit Union since 2004. He has a Bachelor of Arts in finance and economics from Northern Arizona University. Rearick is also a Western CUNA Management School graduate and holds several Financial Industry Regulatory Authority (FINRA) licenses as well as a California Life & Disability Insurance license.