ST. JOSEPH, Mich. – United Federal Credit Union has promoted Halee Pullins to Director of Marketing.
Pullins brings over seven years of experience in credit union marketing and public relations, with a strong track record of leading innovative, member-focused campaigns.
“Halee has been an integral part of our marketing team, and we’re proud to see her step into this leadership role,” said Kaylee Ganus, Chief Marketing Officer at United. “Her strategic vision, deep understanding of our brand, and passion for connecting with our members through meaningful marketing make her the perfect choice to lead our efforts forward. I’m excited to see how she continues to elevate our brand and inspire her team.”
As Director of Marketing, Pullins will lead United’s marketing, branding, and media strategy. She will serve as the subject matter expert on the credit union’s visual and verbal identity, ensuring all creative and messaging align with United’s brand standards across all markets. Pullins will oversee all marketing campaigns, including promotions and line of business support, and will manage the Marketing team and budget.