MADISON, Wis. Mike Reuter has joined the Worldwide Foundation for Credit Unions (WF), the official gift-receiving and field engagement arm of the World Council, as the new Executive Director. Reuter will lead the strategic vision for the Worldwide Foundation, focus on maximizing revenue opportunities, streamline operations and engage new audiences to implement specific fundraising initiatives.
“We are pleased to have Mike join the team. His experience as a strategist and visionary position him well in his new role and the path going forward for the Worldwide Foundation,” said Brian Branch, World Council president and CEO.
Reuter, a nonprofit executive with more than 10 years of leadership experience, has created and executed strategic development plans, fostered donor relations with key stakeholders, cultivated support and spearheaded fundraising for capital projects through engaging storytelling, WOCCU said.
Reuter previously served as the Executive Director of the Rock County Historical Society where he cultivated funds for society operations, capital improvements and social enterprises and doubled the operating budget, utilizing a variety of fund development channels, special programs and strategies over a five-year period. New to the credit union movement from a humanities background, Reuter brings an analytical yet personal approach to donor relations that fosters donor recognition, retention and acquisition.