FERNDALE, Mich. – Credit Union ONE has named Donna S. Reid as Senior Vice President and Chief Marketing Officer.
“Donna brings to Credit Union ONE 20 years of brand management, research, communications, advertising, social media and public relations experience,” said EVP Stephen Grech in a statement. “Her marketing expertise will support Credit Union ONE’s growth as we continue to provide affordable financial solutions to individuals in a changing market.”
Reid will drive corporate brand positioning, oversee consumer and business marketing communications and media strategies, support product launches, and guide the advertising, public relations, social media, business development and promotional strategies for all Credit Union ONE products and services.