SANTA ROSA, Calif.--Redwood Credit Union recently welcomed Brandon Westling as its new market data analytics manager.
In his new role, Westling will lead a team in developing predictive analytic models, market research, and campaign performance tracking and reporting to provide predictive analysis and insight into business and market performance. That data will inform areas and methods for improving operations and support decision-making across the credit union, the CU said.
Prior to joining RCU, Westling was with Chevron Federal Credit Union, working for 13 years in various analytical positions, the last six of which were spent managing the business analytics group. “We’re excited to welcome Brandon to lead our market data analytics team,” said Suzanne Knowlton, senior vice president of marketing and communications. “His strong background in business analytics and extensive experience will help us further identify the needs of our members to provide the products and services that help them succeed financially.” Westling has a Bachelor of Science degree and a Master of Business Administration degree from California State University, Sacramento.