DUBLIN, Calif. – Patelco CU has been named a 2021 Diamond Award winner by the CUNA Marketing and Business Development Council for its 2020 digital advertising campaign.
Entitled “What Matters Most,” the campaign brought real stories about Patelco’s members and its mission of people helping people to the small screen.
Patelco’s “What Matters Most” campaign was a video series that featured the stories of three Patelco members: Jerry, Dylan, and Aki. Each member shared their personal financial journey and goals, as well as how Patelco helped guide them as they navigated life’s ups and downs. The winning campaign can be viewed here.
“These personal member stories reflect the heart and soul of our mission as a credit union – no matter where a member is on their financial journey, we’re here for them,” said Rina Johnson, vice president of marketing at Patelco. “We’re honored to be recognized for the work we do to support our communities and our members’ financial wellness every day.”