GLEN FALLS, N.Y.—Parks Heritage Federal Credit Union has introduced its refreshed brand to the greater Glens Falls community.
Parks Heritage said it has been a proud partner in the Glens Falls area community since the credit union’s inception in 1965 as the Glens Falls Hospital Employees FCU. The further development of the credit union’s membership in 2009 expanded its field of membership to include all those who served in medical service professions in Warren, Washington and Saratoga counties, the credit union said.
“The refresh of Parks Heritage’s brand symbolizes a renewed commitment to the community as the credit union has expanded its ability to serve members beyond the health care industry,” PHCU said. “Parks Heritage is now able to serve anyone who lives, works, worships, or volunteers in Essex, Hamilton, Saratoga, Warren or Washington counties, located in upstate New York.
To celebrate the credit union’s new brand and expanded field of membership, a brand launch event is set for the Parks Heritage branch in Glens Falls. The brand launch celebration will feature light refreshments, materials showcasing the updated brand, and an opportunity to meet with Parks Heritage team members, PHCU said.
“We are extremely pleased with our new brand and the ability to better serve our entire community,” said CEO Csilla Bell. “We’ve been engrained in the Glens Falls community for so long as we served the medical community and loved it, but we felt that we were missing something in the past few years. Changing things so that we can serve everyone has really filled that void.”