HARRISBURG, Penn.--PSECU has hired Homer Renteria as its new Assistant Vice President of Marketing and Communications.
Renteria brings with him more than 20 years of marketing experience, a large majority of which was spent in the banking and financial services fields.
“We’re excited to welcome Homer Renteria to our team at PSECU,” said Barb Bowker, PSECU Vice President of Marketing and Membership Development. “Homer’s background and skillset, particularly his strong track record with digital marketing and in developing and launching new, innovative products and services, will be of great benefit to our efforts to serve as our members’ trusted financial partner.”
In his new role, Renteria will be responsible for the planning, development, and execution of PSECU’s marketing and communications strategies, collaborating with others throughout the organization to develop a marketing plan that aligns with the credit union’s priorities, goals, and objectives. He will also coach, develop, and train team members and direct reports to deliver best-in-class creative and marketing strategies that provide a seamless member experience. Renteria most recently served as Senior Vice President of Marketing and Product Development for WestStar Bank, a $1.9 billion community bank headquartered in El Paso, Texas.