ROCKY HILL, Conn.–Nutmeg State Financial Credit Union reports it continues to open more branches as part of an “ambitious growth plan.” It has opened new locations in West Hartford and Orange, and reported that “many others” are in the works.
“As we constantly evaluate the impact we are having on our members, we found there is still a great need for physical branch locations,” said John Holt, president and CEO of Nutmeg State. “While we promote the fact that our members can do everything from their computer or mobile app 24/7, we still believe in the human element.”
In 2016, Nutmeg State said it completed a core conversion and launched a redesigned website as part of its expanded effort. It also sought to provide expanded electronic services and redesigned the role of its branches.
“While we still have traditional teller stations, we are emphasizing the convenience of a more consultative approach by utilizing our knowledgeable staff to educate our members on technology and e-Services as well,” explains Holt. “When you visit, you will see our convenient tablet station and our Intelligent Teller Machine, or ITM. It looks just like an ATM, but has even more to offer.”
Moving forward, Nutmeg State said it will implement Intelligent Teller Machines with even more capabilities, and in the longer term plans to add functionality to the machines that will allow members to speak to a representative over live streaming video.
“Larger consumer banks are scaling back in the name of cost savings. But the price is paid when the human touch is gone,” said Holt. “We believe in bringing in a strong customer experience to members’ everyday transactions as well as answering their questions and building their financial IQ.”