SPOKANE VALLEY, Wash. – Numerica Credit Union’s Marketing/Communications Department recently won a Spark Excellence Award, presented by the Spokane Regional MarCom Association as part of its annual Spark Awards ceremony.
The Spark Awards celebrate the creative efforts of Marketing and Communications Professionals in the Inland Northwest. Entry categories include media, internal and external communications, crisis communications and community/government relations.
Numerica chose to partner with local influencer and blogger Chandler Baird of Spokane Eats, whose Instagram following tops 24,000, to bring members and community friends a fun giveaway with prizes to help them explore Spokane and North Idaho. The Scavenger Hunt took place on August 11, 2018, with Baird and the Numerica Social Media Team traveling around the Inland Northwest posting clues and photos on Instagram and Facebook for six prize giveaways, including gift cards to local restaurants, cooking classes, spa treatments, and paddleboard rentals. The first person to arrive at each location won the prize.
The Spokane Eats Scavenger Hunt engaged well over 20,000 community members, encouraging them to get out and enjoy what the area has to offer.
At right, Brittanie Bonanzino, Numerica’s Digital Communications Coordinator, poses with the Spokane Regional MarCom Spark Award plaque.