CHESTERFIELD, Mo.--NewGround has named Julie Molitor Vice President of Marketing.
With over 15 years of marketing and brand strategy experience, Molitor joins NewGround to provide strategic planning and leadership direction to drive the growth of the company. Additionally, she will lead the Marketing team in the development and implementation of NewGround’s brand strategy and marketing programs.
Establishing and managing companywide brand standards across all channels of communication, she will implement the overall go-to-market strategy and support business development to secure new business and foster client relationships.
"I am thrilled to join NewGround with a focus on growing our strategic marketing efforts,” said Molitor. “Joining NewGround felt like a natural step in my career with its values on collaboration and our client-focused mentality. I'm excited about the opportunity to be part of this incredible team and leverage my experience to help support NewGround’s growth strategy.”
With extensive experience in integrated marketing communications for a variety of industries including healthcare, dental/orthodontic, financial, retail, and non-profit associations, her appointment reflects company goals to grow its marketing initiatives. “We are excited to welcome Julie to our team and believe she will be a fantastic addition to advance our marketing efforts in 2021 and beyond,” said Kevin Blair, President and CEO at NewGround.