SAN DIEGO–Mission Federal Union has received two awards by the Marketing Association of Credit Unions (MAC), its first year as a member of the association.
Mission Fed and its marketing partners, CSBimpact and Simpler & Simpler, received the Gold Award in Rebrand/Brand Evolution category, reflecting Mission Fed’s deep commitment to the San Diego community and its culture of philanthropy. The campaign garnered more than 23,000 new members, accounting for 83% of all new member growth in 2020 among major San Diego credit union competitors, despite the COVID-induced slowdown, the credit union said.
In addition, Mission Fed and its partners received a Silver Award in the category of Broadcast for Credit Unions Across the Nation with assets of $1 billion for its new community-based commercial, “Good for you. Good for all.”
“We’re fortunate to have creative, strategic and high-caliber partners like CSBimpact and Simpler & Simpler on our team” said Sanya DeVore, VP, director of marketing for Mission Fed. “Their media strategy and creative execution have been instrumental in helping us achieve our business goals. They have helped us harness media and messaging to influence target audience behavior.”