ST. PAUL, Minn.–The Minnesota Credit Union Network has named the recipients of its annual Minnesota Credit Union Marketing Awards. Winners were honored at a luncheon in Minneapolis. The Award program recognize outstanding efforts in the areas of branding, community impact and outreach, digital advertising, video, and complete campaigns.
“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and nonmembers alike,” said MnCUN Vice President of Communications & Engagement Andrea Molnau. “The statewide awards program recognizes the best of the best. We would like to congratulate the winners and thank all of the 2019 applicants for their participation.”
The 2019 Minnesota Credit Union Marketing Award recipients include:
Branding
- More than $1 Billion, Wings Financial Credit Union: Wing Financial Lakeville Branch
- $500 Million to $1 Billion, City & County: Stronger Together. Mill City a Division of City & County Credit Union
- $250 Million to $500 Million, TopLine Federal Credit Union, Brand Awareness: Best of Business Award
- $100 million to $250 million, Centricity Credit Union - Strengthening Brand Identity After a Re-Brand
Community Impact & Outreach
- More than $1 Billion, SPIRE Credit Union, SPIRE Treasures Program
- $250 million to $500 million, SouthPoint Financial Credit Union, Money Tip Monday
Complete Campaign
- More than $1 Billion, SPIRE Credit Union, SPIRE: Kirk Cousins Partnership
- $500 Million to $1 Billion, City & County Credit Union, Shop Smart. Earn Big. Make the most of this Holiday Shopping Season
- $250 Million to $500 Million, SouthPoint Financial Credit Union, Share the Green
- $100 Million to $250 Million, First Alliance Credit Union, Picture Their Future - Youth Month Campaign
Digital Advertising
- More than $1 Billion, Wings Financial Credit Union, High-Yield Checking Digital Campaign
- $500 Million to $1 Billion, City & County Credit Union, Drive it Home
- $250 Million to $500 Million, SouthPoint Financial Credit Union, Nailed It – Spotify
- $100 Million to $250 Million, First Alliance Credit Union, Good Money Moves Podcast and Radio Show
Printed Material
- More than $1 Billion, Affinity Plus Federal Credit Union, Investing in the Cooperative/Investing in the Community
- $500 Million to $1 Billion, City & County Credit Union, Our Story Begins with You
Video
- More than $1 Billion, Wings Credit Union, Personal Teller Video
- $500 Million to $1 Billion, Ideal Credit Union Ideal CU Business Member Spotlight Videos
- $250 Million to $500 Million, SouthPoint Financial Credit Union, Nailed It
- $100 Million to $250 Million, First Alliance Credit Union, 2019 Member and Employee Testimonial Video Series
The more than 40 applications were evaluated by volunteer judges:
- LeAnn Case, senior vice president of marketing & communications, The Servion Group
- Joanna Hjelmeland, CEO, Next Level Strategy
- Lynn Heider, vice p[resident/public relations, Northwest CU Association