McGraw Promoted to Chief Experience Officer at Tropical Financial CU

MIRAMAR, Fla. – Tropical Financial Credit Union announced that Amy McGraw has been promoted to Chief Experience Officer, in addition to her role as the Vice President of Marketing.
McGraw has been an executive with the financial institution for eight years. As the vice president of marketing, she oversees all marketing and communications activities. During her time at Tropical Financial, she has created several memorable and award-winning campaigns and has played a significant role in growing the credit union regionally, the CU said.  Her added role of Chief Experience Officer will include a number of new responsibilities to help shape the member experience. She will work to ensure the department is unified in providing a seamless, high-quality experience for members to leave them with a lasting positive impact. McGraw will also direct member and product research, traditional and digital marketing efforts, public relations and community involvement activities, the CU said.  “Amy has been an invaluable resource to the Tropical Financial team,” said Rich Helber, president/CEO of Tropical Financial Credit Union. “She is always working on new ideas and ways to enhance the changing landscape of banking to make sure our customers are always having a great experience.”