LANSING, Mich. — LAFCU has won two marketing awards in the 15th Annual Service Industry Advertising Awards competition.
The winning entries were for comprehensive advertising campaigns promoting LAFCU’s home loan programs via television, radio, print, outdoor and digital advertising as well as internal marketing to communicate with members. The work was produced in partnership with Harvest Creative Services, Lansing.
“As a local, member-owned financial institution, it’s important that LAFCU continually offers quality financial products to members and ensures that they and others in the community are aware of the benefits of these products,” said Kelli Ellsworth Etchison, LAFCU senior vice president marketing. “We aimed for attention-grabbing creative that would deliver results, and these campaigns achieved that goal. Being recognized among the best in the service industry is an added plus.”
The New Roof campaign promotes LAFCU’s home equity line of credit program (HELOC); the Outgrown Your Home promotes LAFCU mortgages.
The creative concepts for both LAFCU campaigns use humor to establish a problem for which LAFCU offers a resolution. Humor also supports the credit union’s welcoming brand.
In the New Roof campaign, a comical couple is frustrated with their leaky roof. “Now can we get a new roof?” the wife asks.
The Outgrown Your Home campaign depicts family members living in a too-small house and illustrates moving to a larger home can benefit an entire family. “OUTGROWN your home?” is the question posed.