LANSING, Mich. — LAFCU earned a “Category’s Best” award in the 2019 CUNA Marketing & Business Development Council's Diamond Award Program, which recognizes outstanding marketing and business development achievements.
The credit union earned the award for a video promoting its new “Go Vertical” credit cards in the category of video – 30 seconds or less.
“This demonstrates the dedication of our marketing team to work at a national level of excellence in communicating benefits to our members statewide,” said Kelli Ellsworth Etchison, LAFCU chief marketing officer. “We also had fun portraying the unique vertical design of the new credit cards with a person ‘going vertical’ powered by a jet pack.”
Judges evaluated LAFCU’s 30-second video based on strategy, design, production, creative concept, copy, communication and results. It can be viewed at https://youtu.be/2OBzYYuyCiw.