LANSING, Mich. — LAFCU has promoted Kellie Swiger to creative director.
In this new role, she will oversee the credit union’s graphic design and design intern programs, the CU said.
“Kellie is an award-winning graphic designer who has helped define LAFCU’s visual presence and brand,” said Kelli Ellsworth Etchison, chief marketing officer. “Everywhere you look – whether it’s at LAFCU’s virtual spaces, a branch or a marketing program – you’ll see something Kellie has touched.”
Swiger has 20 years of experience in graphic and web design. She’s been with LAFCU for 10 years. She has spearheaded many projects that have won state and national awards, including the art-inspired, 6-foot-tall LAFCU promotional letters and the teen/young adult LAFCU My Way website, one of three she has designed for the credit union. She has also served as a mentor for LAFCU’s design interns and designers. She is currently leading a major overhaul of LAFCU’s PlanetM program that helps children ages newborn-12 learn the value of money.
“It’s rewarding to see how design helps LAFCU communicate its brand story and connect with people and communities served throughout Michigan,” Swiger said. “I look forward to leading our team in creatively demonstrating that our financial services are cutting-edge, unique and engaging. It’s inspiring to know we’re making a positive difference in our members’ lives.”