COLUMBUS, Ohio–KEMBA Financial Credit Union has received three Telly Awards for advertising campaigns launched in 2018. These television commercials focused on the promotion of home equity lines-of-credit and credit cards in the following “Local TV Campaign” categories: Promotional, Business-to-Consumer and Financial Services (non-bank).
The Telly Awards are given annually and selected for recognition based on excellence in local and regional television advertising. According to the organization, “Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.”
“We’re proud to be recognized with these prestigious awards,” said Chief Marketing Officer Marco Capalino. “It’s an honor to represent the credit union industry in television advertising, and be awarded for sharing our compelling messages.”
For the campaigns, KEMBA Financial partnered with local agency Fechtor Advertising to put a humorous spin on the not-so-exciting banking topics. The spots can be found here: https://www.youtube.com/watch?v=pbp6_xKPXNg, https://youtu.be/0uAevFx-xrI and https://youtu.be/_Drsl02dMtc.
At right, the Fechtor Advertising team, as well as KEMBA’s Chief Marketing Officer Marco Capalino and Marketing Communications Consultant Allyson Tate, both holding awards.